Promise Kelvin Anagbogu, popularly known as Lord Lamba, has evolved from a Nigerian comedy sensation into a prominent lifestyle influencer.
This transition, according to him, is a strategic decision to stay relevant in the fast-changing digital world.
Lord Lamba, who rose to fame in 2019 with witty skits humorously exposing the lies told in relationships, quickly became a household name in Nigerian comedy.
His creativity earned him notable awards, including the DENSA Award for Social Media Comedian of the Year in 2021 and the Nigeria Choice Award for Best Content Creator.
With over 3 million followers on Instagram as of January 2025, his status as one of Nigeria’s most popular digital personalities remains unshaken.
However, a noticeable shift in his content over the past year has sparked conversations about his evolving identity.
Once known exclusively for his comedy, Lord Lamba has begun sharing glimpses of a more luxurious lifestyle, featuring trips to exclusive events in North America and Europe, as well as snippets of his daily routines, such as his mornings as a bachelor.
While some see this as a departure from his comedy roots, others view it as a calculated move to broaden his appeal and sustain his relevance.
This transformation is part of a growing trend among content creators who diversify their brands as they grow.
For Lord Lamba, moving from niche comedy content to lifestyle and travel allows him to connect with a wider audience. It also opens doors to new opportunities, such as collaborations with international influencers and brands, particularly during his tours to cities like Atlanta and Las Vegas.
Though comedy remains a core aspect of his identity, Lord Lamba’s new approach reflects a desire to showcase a more holistic image of himself. By sharing his travel experiences, luxury moments, and personal routines, he aims to attract followers who are interested in more than just humor.
This evolution not only helps maintain his relevance but also positions him as a multifaceted digital personality capable of thriving in a competitive online space.
As Lord Lamba navigates this new phase, his fans and followers eagerly watch to see how he balances his comedic roots with his newfound role as a lifestyle influencer. For now, his ability to adapt to the ever-changing digital landscape ensures he remains a force to be reckoned with in Nigeria and beyond.